In today’s fast-paced digital marketing world, the demand for high-quality visual content has skyrocketed. Whether it’s social media posts, email graphics, or display ads, marketers need to continually produce eye-catching visuals. To keep up with this demand, many are turning to AI-powered graphic design tools that streamline workflows and generate campaign creatives at scale.
TLDR: Marketers are leveraging AI-driven graphic design tools to produce high-quality visuals quickly and efficiently. These tools automate repetitive tasks, ensure brand consistency, and help scale creative production. From image generators to design assistants, the right tool can transform your campaign’s visual content. Here are eight top AI design platforms that professionals rely on.
1. Canva’s Magic Design
Canva is already a favorite among marketers, and its Magic Design AI features have taken it to another level. With just a few inputs—like your branding elements or content—Magic Design auto-generates a variety of design options tailored to your needs. These suggestions are not random; they are optimized based on best design practices and visual appeal.
This tool is especially useful for teams creating promotional graphics, Instagram stories, and product launches. It ensures branding consistency while dramatically reducing production time.
Use cases for marketers:
- Generate branded social media posts in seconds
- Automate resizing and formatting for multi-channel campaigns
- Collaborate with team members in real-time
2. Adobe Firefly
Adobe Firefly is Adobe’s AI design initiative, and it integrates tightly with tools like Photoshop and Illustrator. What sets Firefly apart is its powerful text-to-image generation, offering realistic outcomes with ultra-high resolution. Marketers can generate original images, textures, and effects just by typing in a prompt.
It also supports brand-style training, enabling businesses to create visuals that consistently match their brand identity.
Top features for campaign creatives:
- Text-to-image generation for ad backgrounds and hero images
- Smart text effects for personalized messaging
- Content-aware fill to eliminate the need for stock photography
3. Figma with AI Plugins (like Genius and Magician)
Figma has become indispensable for UI design, but its AI plugins push its capabilities even further. Tools like Genius and Magician allow for automated mockup generation, copy suggestions, and layout improvements.
For marketers working closely with UX designers or product teams, these AI outputs can jumpstart prototype development and accelerate feedback loops.
Why marketers like it:
- Rapid creation of ad mockups and landing pages
- Automated content suggestions within designs
- Export-ready layouts in half the time
4. Designs.ai
Designs.ai is a suite of AI-powered tools designed specifically for marketers. With sub-tools like Logomaker, Videomaker, and Designmaker, the platform covers everything from social media graphics to engaging video content.
What makes Designs.ai unique is its ability to generate full campaigns—including brand kits—with just a few pieces of input data. It’s perfect for marketers in need of volume without compromising quality.
Main benefits:
- Generates full campaign kits automatically
- Easy adjustments to fonts, color schemes, and layouts
- Support for over 20 languages, great for global campaigns
5. Jasper Art
Jasper is well-known for its AI copywriting capabilities, but with the launch of Jasper Art, it’s now catering to the graphic needs of marketers as well. Jasper Art allows you to convert written descriptions and campaign messages into visuals, which is incredibly useful for blog images, hero banners, and ad graphics.
This seamless integration between text and design saves creative teams hours of coordination time and drastically improves campaign workflow.
Key features:
- Highly detailed image generation from prompts
- Style-specific requests (e.g., watercolor, modern, vintage)
- Access from the same dashboard as content generation
6. RelayThat
RelayThat is a brand consistency powerhouse. It’s designed to help marketers create multiples of the same campaign concept across platforms while keeping a unified look. By working from a single project dashboard, the AI suggests and produces dozens of variations of ads, banners, and posts—all aligned with your brand guidelines.
For large teams or agencies managing numerous brands, RelayThat is a huge time-saver.
Great for:
- Bulk design generation
- Maintaining cross-platform consistency
- Speeding up A/B testing with quick variant creation
7. Lumen5
Lumen5 turns blog posts or marketing copy into compelling video content. While not a typical graphic design tool, it’s invaluable for social media marketers and content teams aiming to leverage video. The platform uses AI to extract key points and deploy them into pre-designed video templates complete with transitions, music, and visual effects.
It bridges the gap between traditional image campaigns and the high-engagement world of video.
What makes Lumen5 stand out:
- Transform blog content into short branded videos
- Automated storyboard suggestions and media syncing
- No video editing skills required
8. Kittl
Kittl is perfect for illustrative and typographic designs. While other tools focus on automation, Kittl balances AI enhancement with creative control. It includes features like AI-powered suggestions and history tracking, making it ideal for teams that want that human touch with AI efficiency.
It’s particularly useful for campaign creatives that focus on storytelling, branding, or merchandise design.
Useful features for marketers:
- Typography-centric templates and design assistance
- Intelligent editing features like one-click shadows and transformations
- User-friendly interface for hands-on design control
Final Thoughts
AI graphic design tools are doing more than automating the process—they’re enhancing creativity, ensuring consistency, and enabling marketers to scale their efforts like never before. Whether you’re looking to create visually stunning social posts or automate multi-format ad campaigns, there’s a powerful tool out there to fit your needs.
By integrating these AI solutions into your creative workflow, your marketing team can produce more content, test more variants, and get better results—all without burning out your designers.
In a world where attention spans are shrinking and visual impact means everything, letting AI give your creatives a boost may just be your next competitive advantage.
