Among Us launched as a simple social deduction game in 2018, but its meteoric rise in 2020 transformed it into a global phenomenon—and with that fame came monetization changes. One of the biggest shifts was the introduction and expansion of microtransactions. While the game initially offered limited paid cosmetic options, it later evolved into a more structured in‑game store system.
TLDR: Microtransactions were present in a basic form when Among Us launched in 2018, primarily as cosmetic skins and pets. However, they expanded significantly in 2021 and 2022 with the introduction of cosmicubes, currency systems, and a revamped store. Today, an estimated 75% of active players engage with microtransactions in some capacity, often purchasing cosmetic items rather than gameplay advantages. These updates helped fund continued development while keeping the game fair and balanced.
The Early Days: Among Us in 2018
When Among Us was first released by InnerSloth in June 2018, it was a modest mobile and PC title with a small but devoted player base. At launch, the monetization strategy was simple and transparent. Players could either:
- Download the game for free on mobile devices, which included ads.
- Purchase the game on PC for a small upfront fee.
- Buy optional cosmetic packs featuring skins and pets.
These early microtransactions were minimal. They did not affect gameplay mechanics, character abilities, or match outcomes. Instead, they focused entirely on cosmetic personalization. Players could buy themed costume packs, such as:
- Halloween skin bundles
- Holiday-themed outfits
- Mini crewmate pets
This approach was widely praised. At a time when many multiplayer games leaned toward pay-to-win mechanics, Among Us avoided controversy by ensuring that purchases remained purely aesthetic.
Image not found in postmetaThe 2020 Explosion and Pressure to Evolve
Everything changed in mid-2020. Popular streamers on Twitch and YouTube began showcasing Among Us, and the game surged in popularity during global lockdowns. By September 2020, it had hundreds of millions of downloads.
This viral growth created two major challenges for InnerSloth:
- Maintaining server infrastructure for millions of players.
- Funding ongoing development and updates.
Although cosmetic DLC already existed, the scale of the audience meant the original microtransaction model was no longer optimized for sustainability. The studio began developing new systems that would provide steady revenue while preserving fairness.
2021: The Introduction of a Structured Store System
The most significant evolution in Among Us microtransactions came in 2021. InnerSloth introduced:
- Cosmicubes (a progression-based cosmetic system)
- New in-game currencies
- A completely redesigned store interface
Instead of directly buying single skin packs, players could now purchase cosmicubes, which functioned similarly to non-linear battle passes. Once activated, players earned pods (in-game resources) while playing matches. These pods unlocked branching rewards inside the cosmicube.
This hybrid model accomplished several goals:
- Encouraged longer play sessions
- Provided clear value for purchases
- Maintained cosmetic-only rewards
Importantly, none of the new items gave competitive advantages. Whether someone spent $0 or $50, their movement speed, voting power, and sabotage abilities remained identical.
Image not found in postmetaThe Role of In-Game Currency
With the store revamp came multiple currency types:
- Beans – Earned through gameplay.
- Stars – Purchased with real money.
- Pods – Earned while progressing through cosmicubes.
This structure blended free progression with optional spending. Players could unlock some cosmetics simply by playing consistently, while premium skins or limited-time collaborations required stars.
The presence of earnable currency softened criticism. Many players felt that the game respected their time investment, even if they chose not to spend real money.
How 75% of Players Use Microtransactions
Estimates from player engagement data and community surveys suggest that approximately 75% of active players interact with microtransactions in some way. However, “use” does not always mean heavy spending.
Here’s how the majority of players engage:
1. Cosmetic Customization
The biggest driver is personalization. Players enjoy:
- Matching outfits with friends
- Themed costumes for holidays
- Unique nameplates and visors
In social deduction games, identity matters. Standing out in a lobby—or creating a recognizable look for streaming—adds social value beyond gameplay.
2. Supporting the Developers
Many players report purchasing items simply to support InnerSloth. The studio’s transparent communication and commitment to fairness fostered goodwill within the community.
3. Collecting Limited-Time Items
Collaborations and seasonal events create urgency. Limited cosmetics often drive short bursts of store activity, especially among dedicated fans.
4. Casual Low-Cost Spending
Unlike expensive AAA microtransactions, Among Us cosmetics are generally affordable. Many players spend small amounts—$2 to $10—rather than making high-value purchases.
Why Microtransactions Worked in Among Us
Several factors explain why microtransactions in Among Us have avoided the backlash seen in other multiplayer games:
- No gameplay advantage: Zero pay-to-win elements.
- Affordable pricing: Cosmetics remain budget-friendly.
- Optional engagement: Players can ignore the store entirely.
- Earnable content: Free currency allows non-spenders to progress.
This model aligns with a broader shift in multiplayer gaming, where cosmetics fund development while competitive integrity remains intact.
Major Update Milestones That Expanded Microtransactions
Beyond the 2021 store overhaul, several updates expanded monetization while adding new content:
The Airship Map (2021)
Released as one of the largest maps, its launch coincided with increased promotional cosmetic bundles.
Account System Integration
Accounts allowed cross-platform progression, making cosmetic purchases carry over between devices—encouraging more users to invest confidently.
Collaborative Events
Crossovers with other franchises introduced themed skins and cosmetics, drawing in both existing players and newcomers.
Community Reaction Over Time
Community sentiment toward microtransactions has generally remained positive. While some players initially worried about over-monetization after the 2020 surge, those concerns diminished once it became clear that:
- No competitive advantage would be sold.
- Free updates continued arriving regularly.
- Communication from developers stayed transparent.
Forums and social media discussions frequently describe the system as “fair” and “non-intrusive,” particularly compared to aggressive monetization models in other online games.
The Economics Behind the Numbers
If roughly 75% of players interact with microtransactions, what does that mean financially?
In free-to-play economics, high participation in low-cost purchases can outperform heavy reliance on “whales” (big spenders). Among Us appears to benefit from:
- High player volume
- Low psychological barrier to entry
- Social motivation to customize
Because matches are short and highly social, cosmetics are constantly on display. Every emergency meeting becomes a showcase moment for player outfits.
Microtransactions in 2026: Where Things Stand Now
As of 2026, microtransactions remain cosmetic-focused and integrated into seasonal content cycles. The game continues balancing:
- Free maps and gameplay updates
- Optional premium customization
- Community-driven improvements
This balance has helped Among Us maintain relevance years after its initial viral explosion. While player numbers may not match the 2020 peak, steady monetization ensures sustainable development.
Final Thoughts
Microtransactions in Among Us did not suddenly appear—they were part of the game from its 2018 launch. However, they evolved dramatically in 2021 with the introduction of cosmicubes and an in-game currency system. Today, about 75% of players engage with these systems, primarily for cosmetic customization and community expression.
The key lesson from Among Us is clear: microtransactions don’t have to undermine gameplay. When implemented transparently, affordably, and without competitive advantage, they can support ongoing development while enhancing player identity. In a multiplayer landscape often criticized for aggressive monetization, Among Us stands as an example of how to do it right.
