All posts by Sophia Willson

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Top 7 AWS Alternatives for Scalable APIs and Web Services Without Complexity

For more than a decade, Amazon Web Services has been the default choice for building scalable APIs and web services. Its breadth is unmatched, but that same breadth often introduces operational complexity, steep learning curves, and unpredictable costs. For many organizations—especially startups, growing SaaS providers, and engineering teams focused on speed—there are mature alternatives that […]...
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YouTube Shorts Algorithm Updates and Why Fresh Content May Be Favored Over Evergreen Videos in Creator Growth Strategies

YouTube Shorts has evolved from a simple TikTok-style experiment into one of the platform’s most powerful discovery engines. For creators, brands, and media companies alike, Shorts now represents both an opportunity and a puzzle: why do brand-new videos often outperform carefully crafted evergreen content in terms of reach and growth? Understanding how recent algorithm updates […]...