The quickest way to sign up for brand updates is usually an SMS keyword or a mobile signup form, while email newsletters are better for longer offers, guides, and product roundups. A shopper who wants flash sales should pick text alerts; a shopper who wants weekly content should pick email. In the United States, brands […]...

For better open rates, start with the subject line that makes the email feel worth opening now, then use Mailchimp or Campaign Monitor to test it against a cleaner backup. Benchmarks vary by list quality and industry, but Campaign Monitor has reported an average email open rate of 21.5% across industries, which means small subject […]...

Use wp_enqueue_script() for almost every JavaScript file in WordPress, not hardcoded <script> tags. It gives WordPress a clean way to manage file order, dependencies, caching, footer loading, and newer loading options such as defer and async, which were added to the function arguments in WordPress 6.3 [source: WordPress]. Manual script tags still work, but they […]...