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Brand Asset Management: Why Brand Recognition Is Important

In today’s highly competitive marketplace, maintaining brand consistency and increasing brand visibility is more crucial than ever. Effective brand asset management (BAM) ensures that every element representing a brand—logos, fonts, colors, slogans, imagery, and messaging—is used correctly and consistently across all channels. At the heart of this strategy lies a critical goal: building and maintaining […]...
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Crypto Marketing Strategies for NY-Based Firms

New York, a global hub of finance and innovation, has become a thriving ecosystem for cryptocurrency firms. With the state’s stringent regulations and a highly competitive landscape, standing out in the crypto space requires more than just a solid product—it demands a dynamic marketing strategy. NY-based crypto firms must blend compliance with creativity to achieve […]...