Build your marketing strategy backward from the result you want. Pick the number first. Then choose the audience, offer, message, channel, budget, and tracking plan that can hit it. Gartner reported that marketing analytics influence only 53% of marketing decisions, which is a fancy way of saying many teams still guess too much [source: Gartner]. […]...

Use social media networking as a measured lead pipeline, not as a daily posting chore. The goal is to identify the right people, earn small moments of trust, and move qualified prospects into a clear next step. This matters because LinkedIn says 4 out of 5 members drive business decisions, which makes professional networking a […]...

The best ecommerce app partner is rarely the cheapest agency; it is the team that can turn product discovery, checkout, payments, loyalty, analytics, and support into one smooth buying flow. Mobile now carries much of online retail traffic, with Salesforce reporting that mobile accounted for 79% of ecommerce traffic and 69% of orders during the […]...