Pick Mailgun for strict sending control. Pick SendGrid if you want email marketing tools plus solid sending in one place. That is the simple answer. Gmail wants bulk senders to keep spam complaints under 0.10% and avoid hitting 0.30%, so your tool choice matters more than your logo color [source: Google]. TLDR: Mailgun is best […]...

Pick MailerLite if you want the fastest, simplest signup page. Pick ConvertKit if you sell digital products, run creator funnels, or plan to tag readers like a tiny email wizard. Email is still worth the effort, too. Litmus reports an average return of $36 for every $1 spent on email marketing [source: Litmus]. TLDR: MailerLite […]...

A soft bounce is a temporary email delivery problem. A hard bounce is a permanent one. That is the whole game. SendGrid and Mailchimp both track bounces, but they do it for different users. SendGrid gives developers more control. Mailchimp gives marketers a simpler cleanup flow. SendGrid also adds hard bounced addresses to a suppression […]...