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Why Sleeknote’s audience targeting served the wrong segment after a GDPR consent change and the consent-aware segment rebuild I ran
Following sweeping changes to data privacy regulations—most notably the General Data Protection Regulation (GDPR)—many marketing platforms rushed to implement consent management features. Among them was Sleeknote, a popular lead generation tool. However, after a crucial change in GDPR-related consent mechanisms, Sleeknote’s audience targeting strategy began to serve messages to the wrong user segments. This article […]...

