logo
YouCam Makeup is the best pick for realistic makeup try-ons, Facetune is stronger for detailed face editing, and BeautyPlus is the easiest choice for quick social-ready selfies. If you want one app for lipstick, foundation, hair color, and skin retouching, YouCam Makeup has the clearest focus. Its Google Play listing also shows 100M+ downloads, which gives a useful signal of scale [source: Google Play].
TLDR: Pick YouCam Makeup if your main goal is virtual makeup, shade testing, and beauty filters that still look fairly natural. Choose Facetune if you want more manual control over face shape, skin, lighting, and portrait cleanup. Use BeautyPlus if you edit fast and want trendy filters, stickers, and one-tap fixes. For example, if you edit 20 selfies per month, YouCam Makeup is better for testing 10 lipstick shades before buying, while Facetune is better for fixing five detailed portraits one by one.
Quick feature comparison
- YouCam Makeup: virtual makeup, skin smoothing, hair color, AI avatars, face retouching, live camera filters.
- Facetune: portrait retouching, reshape tools, teeth whitening, background tools, lighting edits, AI enhancement.
- BeautyPlus: beauty camera, filters, stickers, skin tools, body edits, templates, social media effects.
All three apps can improve a selfie in under a minute. The difference is control. YouCam Makeup feels like a beauty counter inside your phone. Facetune feels more like a compact portrait editor. BeautyPlus feels like a fast filter app made for posting now, not later.
[ai-img]makeup app, selfie editing, beauty filters[/ai-img]
YouCam Makeup: best for makeup and realistic try-ons
YouCam Makeup is built around cosmetics. That matters. It lets users try lipstick, blush, eyeliner, lashes, contour, foundation, and hair colors without applying them for real. The app is especially useful for people who want to test shades before buying products online.
The strongest part is the virtual makeup engine. Lip color usually tracks well. Eye makeup stays fairly aligned. Skin tools are also easy to use. You can smooth texture, adjust tone, remove spots, and brighten the face. Used lightly, the results can look clean without looking plastic.
The catch is that the app can feel busy. There are many tabs, effects, and premium prompts. Expect to waste time on menus if you only want a fast crop and filter. Still, for beauty shoppers, creators, and anyone who posts makeup content, it is the most focused option here.
Facetune: best for detailed portrait control
Facetune is the most precise editor in this group. It is popular because it gives users strong control over the final image. You can whiten teeth, smooth skin, change lighting, remove small flaws, blur backgrounds, and reshape areas of the face or body.
That control is useful. It is also risky. Push the sliders too far and the edit becomes obvious fast. Honestly, it feels like Facetune gives you enough power to fix a portrait or ruin it in 30 seconds. The best results come from small edits: a little skin cleanup, softer light, and minor background fixes.
Facetune is a solid choice for influencers, profile photos, LinkedIn headshots, dating app pictures, and creator portraits. It is less useful if your main goal is testing makeup shades. It can add polish, but it is not a true virtual makeup counter.
[ai-img]portrait retouching, skin smoothing, photo editor[/ai-img]
BeautyPlus: best for fast filters and social posts
BeautyPlus is the easiest app to use for quick edits. Open a selfie, apply a filter, soften skin, adjust the eyes, add a sticker or frame, and post. It is simple. That is the point.
Its filters are more playful than YouCam Makeup and less technical than Facetune. BeautyPlus works well for Instagram Stories, TikTok thumbnails, casual selfies, and cute edits. It also includes beauty tools, background features, templates, and body retouching options.
The weak spot is realism. Some filters can look heavy. Skin can become too smooth. Eyes can look over-bright. If you want a natural finish, you may need to reduce the effect strength. It is fast, but not always subtle.
Filters and AI tools
YouCam Makeup has the best beauty-specific filters. The strongest tools are tied to makeup, hair, and skin. It is ideal for before-and-after beauty content.
Facetune has better correction tools. Its AI features help with lighting, backgrounds, and portrait cleanup. It is made for fixing the photo, not just decorating it.
BeautyPlus has the most casual filter style. It suits users who want cute, bright, trendy edits with very little effort. It also has strong appeal for younger users and social content creators.
Pricing: what to expect
All three apps use a freemium model. You can start for free, but the best filters, AI tools, watermark removal, and high-end retouching features often sit behind a paid plan. Prices can change by country, device, and promotion, so check the App Store or Google Play before paying.
- YouCam Makeup Premium: often sold through monthly or annual plans. It is worth considering if you use makeup try-ons often.
- Facetune VIP: usually costs more than basic filter apps, but it offers stronger manual tools.
- BeautyPlus Premium: usually sits in the same general range as other selfie editors, with many effects locked behind subscription.
For value, ask one question: What do you edit most? If it is makeup, pay for YouCam Makeup. If it is polished portraits, pay for Facetune. If it is fast social content, BeautyPlus may be enough.
[ai-img]app pricing, subscription plans, mobile editing[/ai-img]
Final recommendation
Choose YouCam Makeup if you care about beauty realism, product-style try-ons, and makeup filters. Choose Facetune if you want cleaner portraits and more editing control. Choose BeautyPlus if speed, fun filters, and easy posting matter more than fine detail.
The safest pick for most beauty users is YouCam Makeup. The safest pick for creators who edit portraits often is Facetune. The simplest pick for casual selfies is BeautyPlus.
